Premium Strategy. Proactive Leadership. Predictable Growth.
We partner with elite outdoor contractors to fix scattered marketing, plug profit leaks, and install scalable demand systems — without hiring a full-time CMO.
Discover how a Fractional CMO can transform your outdoor contracting business with expert strategy, systems, and leadership. This blog explores the key advantages of hiring high-level marketing guidance without the full-time cost—so you can scale smarter, faster, and more profitably.
In today’s competitive outdoor contracting market, a fractional CMO can provide the leadership needed to drive real growth. This post explores how strategic marketing leadership enhances visibility, streamlines execution, and positions contractors to scale with confidence.
When your marketing team is busy but results aren’t growing, it’s a sign you need leadership — not just execution. This post highlights the key symptoms of a strategy gap and how a Fractional CMO fills it to accelerate growth for high-end outdoor contractors.
Built exclusively for outdoor contractors doing $2M–$10M per year.
Step 1: Book Strategy Call
We’ll audit your brand, offer, and sales process together.
→ See where your positioning, messaging, or follow-up is costing you deals.
Step 2: Get Your $3M Growth Map
You’ll receive a personalized 90-day roadmap to scale your outdoor contracting business — designed to attract $100K+ jobs and stop wasting time on bad leads.
We’ll walk through your funnel, follow-up, and messaging to uncover hidden gaps — then lay out the highest-leverage plays to increase booked jobs and revenue.
You can execute in-house, or tap into our high-performance agency network. Either way, we lead the strategy and hold the team accountable for real results.
Most contractors don’t have a lead problem — they have a follow-up, offer, and funnel gap problem.
This free 23-minute training breaks down:
🔹 The 3 biggest mistakes costing you tens of thousands of dollars each month, and how to fix them.
🔹 What high-end clients really want before they call, and how to position your company to be the only one they choose.
🔹 How to generate $50K in premium landscape jobs in less than 30 days GUARANTEED!
🎯 Built for contractors doing $2M–$10M+ per year
🛠 Hosted by Derk Hebdon, Fractional CMO & former contractor
👉 Watch the Free Training Here: (On Demand For A Limited Time Only)
I didn’t start in marketing.
I started in the dirt — managing crews, juggling installs, and chasing the next job just to keep things moving.
For over 20 years, I owned and scaled multiple six- and seven-figure landscape construction companies. We built award-winning outdoor spaces — but even with a great team, a solid reputation, and referral momentum, there was always that question:
Where’s the next high-value job coming from?
I went looking for help.
But what I found were marketing agencies that didn’t get it.
They didn’t understand:
How affluent homeowners make buying decisions
The pressure of keeping crews busy
Or what it actually takes to land and deliver $100K+ outdoor projects without wasting time or money on the wrong tactics
So I did what any true operator would do.
I built the growth engine myself.
Over the last decade and a half, I’ve mastered digital marketing from the ground up — not from a conference stage, but from inside actual contractor businesses.
Funnels. Paid ads. CRM automation. AI-powered follow-up. Scalable systems.
All engineered around one goal: predictable demand and clean execution.
That mission became the foundation for DFCmo.co — a direct growth command center for outdoor contractors doing $2M–$10M+ who are ready to move beyond luck, referrals, or “just running ads.”
Custom pool builders
Luxury landscape contractors
Hardscape, lighting, and outdoor living experts
Builders of pavilions, kitchens, and high-end exteriors
I bring the real-world experience of a contractor, the execution mindset of a CMO, and a proven network of performance partners. I’m not here to sell tactics. I’m here to drive:
✅ Pipeline clarity
✅ Operational alignment
✅ And serious business growth
Whether you're looking to scale to the next level, exit with a high-multiple valuation, or simply step out of day-to-day sales — we build the growth infrastructure to get you there.
No fluff. No hacks. Just systems that scale.
📞 (725) 257-4440 - 📧 support@dfcmo.co
Education
🎓 B.S. in Business, Arizona State University (‘91)
📍 Based in Las Vegas, Nevada – Serving contractors nationwide
A Fractional CMO (Chief Marketing Officer) gives you the high-level strategy, leadership, and accountability of a full-time CMO — without the $250K+ salary. We step in to lead your marketing efforts, manage your teams or vendors, and build the systems to scale — all while you stay focused on running your business.
We don’t sell ads. We lead growth.
Most agencies push tactics: SEO, PPC, social posts. We create the strategy behind the tactics, align your offers, manage your marketing partners, and track real ROI across the board. We can work with your existing team or bring in proven, trusted agency partners who get results.
Not unless they need to be replaced.
We evaluate your current team or vendors. If they’re producing results, great — we’ll lead and optimize. If not, we’ll recommend vetted, white-glove agency partners we trust to execute with precision. You’ll finally have leadership and execution working together.
Most contractors see clarity and performance boosts within the first 30–60 days.
Whether that’s better positioning, improved lead flow, stronger follow-up systems, or increased booked jobs — we’ll track every step. Our proprietary $3M Growth Map is designed to create momentum fast, and scale it cleanly.
MWe work exclusively with outdoor contractors doing $2M - $10M+ per year, includin
If you're building premium outdoor spaces and want more control, clarity, and consistency in your marketing - this is built for you.
Book your Free Growth Strategy Call
Get your personalized 90-day Growth Map
Review gaps and identify fast wins
Execute with your team — or ours
No — but it is a long-term partnership.
We work in 90-day performance sprints designed to drive measurable ROI fast. There are no long-term lock-ins — just results, accountability, and strategic execution.
That said, most of our clients stay with us for 3+ years and counting because they see what we’re really building:
👉 A high-performing, systemized business that doesn’t just generate leads — it builds long-term brand equity.
👉 A marketing operation that positions you for a future exit, a leadership handoff to the next generation, or a much higher EBITDA-based multiple when the time comes to sell.
We’re not here to sell you short-term tactics.
We’re your growth partner — with a long-term view on turning your business into a scalable, transferable asset.
And if we’re not performing?
We’ll fire ourselves before you ever need to.
