Introduction:

If you're running a multi-crew outdoor contracting company and you're starting to feel the limits of agency deliverables or inconsistent marketing results — it's not just you. At the $2M–$10M+ range, your business has outgrown generic solutions. What you need is marketing leadership, not just more marketing.

A Fractional CMO fills the strategic gap between chaos and clarity. Instead of hiring a full-time executive at $200K+ a year, a fractional CMO brings senior-level leadership on a part-time, high-impact basis. They own your marketing strategy, align your vendors and internal team, track performance KPIs, and create scalable systems that drive measurable growth.

For premium outdoor contractors — pool builders, high-end landscapers, exterior structure companies, and lighting specialists — a Fractional CMO offers tailored expertise that understands the seasonality, project-based sales cycle, and affluent market nuances. They translate your growth goals into actual results.

At DFCMO, we know the space because we've lived it. With 20 years of high-end landscaping experience and 15 years mastering marketing systems, we bring insights your average agency just can't offer. We've built and scaled contractor businesses ourselves — so we understand the weight of leading a team, protecting margins, and maintaining brand reputation.

Now, with the rise of AI, digital strategy, and measurable marketing systems, there’s never been a better time to scale — if your leadership is aligned. A fractional CMO ensures your marketing isn’t just happening — it’s working.

Ready to scale with confidence and stop burning money on disconnected tactics?

Book a free discovery call today and let’s map out what real marketing leadership could look like for your business.